TO LAUNCH GORE-TEX’S NEW EPE MEMBRANE, A FABRIC CREATED WITH A SMALLER CARBON FOOTPRINT, WE CREATED ‘MADE FOR LIFE’S ADVENTURES’, A CAMPAIGN THAT BROUGH PEOPLE AND PLANET TOGETHER TO GIVE REAL WORLD MEANING TO GORE-TEX’s MISSION OF ‘GOING FURTHER TOGETHER. WORKING WITH DIRECTOR ARTHUR COUVAT AND PHOTOGRAPHER PIM RINKES WE WORKED WITH EIGHT REAL LIFE OUTDOOR ENTHUSIAST’S WHO ARE CHANGING THE FACE OF THE OUTDOORS.

GLOBAL SHOOTS IN LONDON AND ICELAND. PHOTOGRAPHY AND FILM.

CREDIT: EXECTUTIVE CREATIVE DIRECTOR