ORAL B KNEW THEIR TRADITIONAL ADVERTISING MODEL WASN'T REACHING YOUNG PEOPLE IN THE WAY THEY WANTED TO BE SEEN, WHICH WAS TO BE SUPER ASPIRATIONAL AND DESIRABLE. WORKING WITH TALENT FROM FIRST DATES, HOLLYOAKS AND CELEBS GO DATING WE DEVISED A CAMPAIGN THAT SHOWED HOW MUCH MORE EFFECTIVE AN ELECTRIC TOOTHBRUSH VS MANUAL. OUR ADS PLAYED CONTEXTUALLY ACROSS EACH SHOW.

CREDIT: GROUP CREATIVE & PARTNERSHIPS LEAD