WORKING WITH CHANNEL 4’S IN HOUSE CREATIVE AGENCY 4CREATIVE I HELPED DEVISE AND CREATE A LAUNCH STRATEGY THAT WOULD ELEVATE THE JOHN LEWIS CHRISTMAS CAMPAIGN TO BE THE MOST TALKED ABOUT AD THAT CHRISTMAS. WE SHOT A SERIES OF NEW C4 IDENTS IN LONDON’S ICONIC OXFORD STREET SHOWING THE MAGIC AND JOY OF THE CHRISTMAS LIGHTS. OUR IDENTS PLAYED OUT FOR 2 WEEKS BEFORE LAUNCH BUILDING INTRIGUE AND TRAFFIC TO OUR BIG LAUNCH MOMENT IN GOOGLEBOX.

CREDIT: GROUP CREATIVE AND PARTNERSHIP LEAD