TO HELP DRIVE AWARENESS AND UNDERSTANDING OF TAYLOR'S OF HARROGATE COFFEE WE ENLISTED THE HELP OF FARMER AND TV PERSONALITY JIMMY DOHERTY TO HELP TELL THE STORY OF THE COFFEE, FROM BEAN TO CUP. WE FLEW OUT TO COLUMBIA TO SPEND TIME WITH THE FARMERS AND THEIR FAMILIES TO SHOW THE LENGTHS THEY GO TO TO SOURCE THE BEST COFFEE. A GLOBAL SHOOT WITH MARKETING SPEND OF OVER £1M.

CREDIT: GROUP CREATIVE + PARTNERSHIPS LEAD CHANNEL 4